By Phil Holden
The December 2025 year ended strongly with New Tractor Deliveries ahead of last year by 10%
December tractor deliveries at 3088 units continues to reflect the positive primary sector outlook that has quietly been building over the last three to four months. The December year end result represents a strong 10% lift on last year. This reflects the building confidence of TAMA members and their farmer and contractor clients that the continued strong performance of dairy, and the continued strengthening of beef and lamb pricing is providing a more solid fiscal base that is flowing through the tractor and machinery sector into firm sales and forward order commitments. That aligned to the strong grass growth being experienced this summer in the key regions, all means it all feels a lot more positive than was the case 12 months ago.
Total December month deliveries at 329 units represents a solid 5.8% lift on the same month last year, driven primarily by strong sales in the 200 HP plus sector which ended the period 26.1% ahead of last year. The year end result saw all three key HP segments – 100-150HP, 150-200HP and 200 HP plus, finish the year, ahead of last year by 17.8%, 37.1% and 9.7% respectively. This is all good news for TAMA member dealers and wholesalers and confirms their views that were outlined in the last TAMA dealer sentiment survey where 75% of respondents were projecting a significant lift in new tractor sales over the next six months.
Delivery performance across both islands was broadly in line with each other with North Island deliveries ending at 9.2% ahead of last year and the South Island ending at 11.4% ahead. Again, this is all very promising, and members will hope the current momentum continues after two very tough years.
Certainly, the new FTA with India will be another major boost to overall primary sector performance and with dealer confidence building in both tractors and machinery equipment sales, 2026 is presenting positively which is resulting in solid forward tractor and machinery orders, which is welcome news for TAMA members across the country.
Contact
Phil Holden
General Manager
[email protected]
027 467 1670
About the Tractor and Machinery Association of NZ
The Tractor and Machinery Association of NZ (TAMA) is the industry representative for New Zealand’s commercial tractor and machinery industry, including importers, manufacturers, and retailers. TAMA obtains retail delivery statistics for around 97% of the tractor market and about 80% of the machinery sector from its co-operating members